A VALUABLE LIFESTYLE
What if we all implemented this thinking into our lives? The world would become a bit more sustainable. A viable planet leads to viable people. Or the other way around: viable people lead to a viable planet. Our overall health has been, is, and will forever be connected. On his LinkedIn profile, he says: “I strongly believe in: not the process, not the rules, but the creativity must flourish. Business is not about creating money but creating meaningful value, both for the customers, society, and for all people involved”. And although this is business-related, it reflects all aspects of life.
Björn Serving was born in 1969 and splits his time between Lund, Sweden, and Munich, Germany where he lives and works. His playground changed from Kullaberg to the Alps. But we tend to believe that he would seek out adventures wherever he resides. It’s a way of existing. And it's a lifestyle we admire and get inspired by.