We built this company on the belief that we can change the world with our products and what they are designed to do. We built this company on togetherness, working as a team and using crowdfunding as a financial basis. We built this company based on ethical values, where human, animal and nature rights are crucial in everything we do. Dive deeper - read below!


The definition of Code of Conduct reads as follows: “A set of rules to guide behaviour and decisions in a specified situation”.

Our company is subject to certain rules and regulations implemented by us and monitored by second and third party organisations, CSR commitments and company values. Find out what it means below:


CSR stands for Corporate Social Responsibility and aims to contribute to societal goals that go beyond regulatory requirements and financial interests of the firm. The business ethics at IAMRUNBOX emphasize social responsibility and therefore it is integrated into our business model and team spirit. Everything we do must coherently align with ethically-oriented practices.


We believe in the climate movement. The world is changing and sooner or later we have to transform too. New habits, new routines, new ways of eating, working, socializing and traveling.

At IAMRUNBOX we made the shift already and we see challenges as something that only makes us better and stronger as a brand. We aim to lead this movement by creating a global community that is continuously supporting those who choose to start running towards a healthier and more sustainable future.

We want to be the revolution! The resolution! The solution! We want to inspire more people to choose long term goals. No quick fixes, pseudo-scientific diets, instant abs or pills. The benefits of an IAMRUNBOX lifestyle are many. We believe that real progress is made by choosing more natural ways of moving from A to B, like humans are designed to do. We provide products that make active traveling easy and efficient.

Sustainability is key. As a Climate Neutral Certified brand we do our utmost to produce without impacting the climate. Our products are made from eco-friendly and recycled materials, made for running and made with an active lifestyle in mind, where you skip the car and use the body that was given to you.

We respect the environment and are determined to manage, reduce and report the impact on the ecosystem of both our organization and our supplier chains.

Diversity and Inclusion

We lead through humanity. Diversity, equity, and inclusion go hand-in-hand and by building awareness in our team we inspire feelings of trust, connectedness, and loyalty. We want people to feel heard. Inclusion plays the key role now and in the future.

So how do we define diversity when all human beings are unique and different from one another?
We measure differences in gender, ethnicity, age, sexual orientation, religion, ability and identity.
We respect and appreciate this incredible variety and encourage, review, question, and analyze important conversations and assumptions around this topic.

- We strive for cultural humility by embracing other people’s experiences.
- We address social injustice and racial bias by acknowledging other people’s realities.
- We stay culturally competent by keeping track of multicultural, religious or holiday celebrations.
- We encourage people to locate unconscious biases within - associations or feelings of dislike that may be hidden underneath the surface. And we do our best to inspire change by sparking feelings of curiosity, respect, humanity and humility.


There are lots of small things humans can do to take care of our planet. One unconventional favorite at IAMRUNBOX is sharing stories and experiences. Passivity or negativity often comes from a place of ignorance, so when we empower more people to share personal stories it will shine a light on the benefits and beauty of a sustainable lifestyle and that in return help us to drive change.

Humanity is at a turning point and it truly is up to all of us to use our collective intelligence for good, for the sake of the planet and ultimately ourselves.
”This is the Achilles’ heel of the entire fashion industry - one of the most polluting industries on Earth”


We are a diverse group of passionate individuals that share the company values. Our head office is based in the Swedish University town of Lund in the same building as our Active Lab. This is where most of us spend our work days, but we also have team members in Stockholm, New York, Riga, Singapore, etc


- team reflect the heart and soul of IAMRUNBOX
- differences tie us together
- various experiences make us wiser
- skills and knowledge make us stronger

- are one
- are made for motion
- love sharing this adventure together
- encourage each other to grow
- help one another to achieve goals
- are loyalty driven and always have the customers and company’s best interest in mind
- lead through humanity
- win as a team and we lose as a team


The term originated in the 1960s meaning: “behavior or activities that make people believe that a company is doing more to protect the environment than it really is”. Greenwashing is an attempt to capitalize on a growing demand for environmentally friendly products, by conveying a false impression that they are more natural, healthier, free of chemicals, recyclable, or less wasteful of natural resources.

This is the Achilles’ heel of the entire fashion industry - one of the most polluting industries on Earth. One of the world’s largest employers. How can any fashion company even claim that they are friendly to the environment and humans, when 90% of the wastewater in developing countries is discharged into rivers without treatment? When it takes 20,000 liters of water to produce just 1kg of cotton! When it takes 200 years to decompose synthetic fibers! When a monthly salary for a worker is as low as USD26! When there are 1.4 million injuries in fashion industry workplaces each year! When around 27 million of its worldwide workers are suffering from work-related illnesses and diseases! The International Labor Organization (ILO) estimates that 24.9 million people worldwide are victims of forced labor! And the list goes on…

The damage is increasing as the industry grows, and it’s so easy to turn one’s head away and close one’s eyes to this. We are carried away by influencers #OOTD and want the same success style, we are moved by multi million marketing campaigns and need to follow and above all - shopping has never been easier.
One click away on any device and your must-have is delivered over the next few days. Sustainability is an inconvenient and awkward word, when the desire to buy rises within us. Or it might be the fake sales trick that attracts you to shop AND feel good about it, although you know deep down that it is not.

So, how can we, as a fashion industry company, motivate our BEING at all? Should we just stop?

As mentioned here we produce a product that doesn’t exist on the market, with the intention of inspiring and enabling people to choose a more sustainable lifestyle and basically choose our backpack over the car (!). We work with smaller quantities, a transparent and controlled production process and use eco-friendly and recycled materials. On top of that, we genuinely back up our claims with facts, details and second and third party certifications. This is something we are very proud about, but it doesn’t stop here. We are committed to becoming climate negative in a few years time and are currently working on projects that merge sustainable technology with circular fashion.

Read all about certifications and commitments below.


Since December 2021 we are proud holders of a B Corporations Certification. Our mission is to redefine success in business and build a more inclusive and sustainable economy. Here is our B Corp Page. We are also listed on the B Corp Climate Collective page as one of 10 Swedish companies that will achieve Net Zero carbon emissions by 2030. This is BIG and we couldn’t be more proud! Look for us here.
B Corp meets the highest standards of verified social and environmental performance, public transparency, and legal accountability to balance profit and purpose. The community works toward reduced inequality, lower levels of poverty, a healthier environment, stronger communities, and the creation of more high quality jobs with dignity and purpose. Read more about B Corp here


In 2020 we reached a big milestone: we teamed up with Climate Neutral, a non-profit organization that is supporting businesses to reach carbon neutrality. They help us to understand the impact of our actions so that we can be at the forefront of taking climate-positive steps for a greener future.

By holding a Climate Neutral Certification we are committed and obligated to be completely transparent. We must share information, measure impacts and calculate our CO2 balance to the company levels (our corporate carbon footprints). Today, we are proud of being 100% carbon neutral across our entire operation and supply chain.

We offset all our emissions through Climate Neutral restoration and conservation projects in Katingan, Indonesia (one of our largest remaining peatlands), Amazonian forests in Acre, Brazil and native American hardwoods in North America.

Read more on our Climate Neutral <3 IAMRUNBOX pageRead more about Climate Neutral here


Through Climate Neutral we are also paying offsets by being a 1% for the Planet partner. This organization represents a global network of businesses, individuals and nonprofit organizations tackling our planet’s most pressing environmental issues.


As part of our social responsibility, all of our associated factories have external third party enforced compliance control and checks on an annual basis. We ensure that the people who manufacture our products are treated with respect and have safe and secure working conditions.

These third party-audits are made by BSCI (Business Social Compliance Initiative). Their forceful code of conduct has 11 principles that range from fair salary to no child labor, along with a step-by-step approach that makes it easier for our suppliers to put sustainable trade at the heart of their business.

Read more about BSCI here


Another social auditing methodology we use for external conformity controls and compliance checks is SMETA (Sedex Members Ethical Trade Audit). It is the most commonly used social audits in the world, enabling businesses to assess their suppliers, observe health and safety for workers, and communicate zero tolerance of human rights abuses such as child and forced labour. Their vision reads “We believe every person working in the supply chain should have equality, a safe place to work, and the means to support themselves and their families, free of bribery and corruption, using sustainable methods that keep the environment intact for future generations.” Sedex and their members impact the lives of 33 million people globally. Read more here.


Our guiding light is United Nations and their Sustainable Developments Goals (SDGs). We are committed to follow these throughout our entire organization, and are particularly engaged in SDGs 11 (Sustainable Cities and Communities), 12 (Responsible Consumption and Production), and 13 (Climate Action). Our responsibility in relation to SDGS:

Social Compliance:

Compliance with industry standards /ILO Core Convention for all suppliers of finished goods, trims and materials in accordance with SDG 3, SDG 5, SDG 8, and SDG 10.

Human Rights:

Embed Human Rights across our operations and suppliers. Positively impact communication where IAMRUNBOX is present in accordance with SDG 3, SDG 4, SDG 5, and SDG 10.

Health and Safety:

We aim for zero fatal accidents and to prevent injuries in accordance with SDG 3.

Stakeholder Engagement:

We strive to have open dialogue with our shareholders providing accurate information, ensuring public document reporting, and required consumer information in accordance with SDG 17.

We maintain and run a state of the art Compliances Management System which includes anti-corruption measures in accordance with SDG 8 and SDG 16.


We select the most sustainable alternatives to be used as main materials for our products in accordance with SDG 12 and SDG 15.


We always make sure to avoid discharges of hazardous chemicals to the environment throughout our production cycle in accordance with SDG 3 and SDG 6.


We are a CO2 neutral company in accordance with SDG 13.

Water and Air quality:

We follow the industry good practice guidelines in accordance with SDG 6.


SME means Small and Medium-sized Enterprises. And these knights, including us, commit to immediate action for the Climate, in alignition with and recognition of the latest climate science and the United Nations Race to Zero campaign.

Read in detail about the bravery by clicking this link. The exact wording of the SME Climate Commitment goes like this:

“Recognising that climate change poses a threat to the economy, nature and society-at-large, our company commits to take action immediately in order to:

1. Halve our greenhouse gas emissions before 2030

2. Achieve net zero emissions before 2050

3. Disclose our progress on a yearly basis

In doing so, we are proud to be recognised by the United Nations Race to Zero campaign, and join governments, businesses, cities, regions, and universities around the world with the same mission.”

So what does Net Zero mean? It’s not a no-brainer. It’s science. The translation for the average human reads: the balance between the amount of greenhouse gases produced AND the amount removed from the atmosphere. Check our little infographic drawing below to understand better, or deep dive into longer texts on the B Corp Climate Collective Net Zero by 2030 page here (where we are also a member of course).


An average of 325 million metric tons of meat is produced each year. Raising animals for food requires extreme amounts of land, food, energy, and water and causes enormous animal suffering.

The meat industry generates 18,5% of all global greenhouse gas emissions, and an estimated 70% of deforestation in the Amazon basin can be attributed to cattle ranching. “Aha, but I thought that soy was responsible for that?” In fact, 70% of the world’s soy is fed directly to livestock and 6% of soy is turned into human food. That 70% of soy could instead end world hunger.

Luckily we see a big change in the way people consume meat today, and that is due to transparent information as well as businesses taking responsibility for their actions.

If we, as a company, promote a sustainable lifestyle, it needs to come across on all levels. Therefore we strongly dissociate ourselves from anything that harms animals and nature. We are not using animal products in our production, we make sure that no animal testing is done, and as a team we promote plant-based food.


The forestry industry has a bad reputation of causing significant problems like illegal logging, human rights violations and harmful deforestation worldwide.

As mentioned here, all our packaging materials are made of recycled FSC certified paper.

FSC stands for Forest Stewardship Council and they have 25 years of experience in sustainable forest management. A certification by them ensures that products come from responsibly managed forests that provide environmental, social and economic benefits.


Do you have further questions about our sustainability practices? Do you see ways we could collaborate or improve? Together we can make a change and we are always eager to develop and get better. Feel free to get in touch via contactus@iamrunbox.com to learn more or to make us learn more.