Our vision as a brand is to create products that promote an active and healthy lifestyle with the lowest carbon footprint possible. It’s a long road but we embrace the challenge every day, step by step. 

As of today, we are proud to say that our main products are either fully or mostly made from materials that are eco-friendly. We strive to continuously improve our relationship with suppliers in order to improve the materials and processes we use to bring our products to life. 

We will never stop learning, never stop believing, and never stop working towards healthier and more sustainable society.

Toxic-free materials

 PVC free

Did you know? Over the years, Polyvinyl Chloride (PVC) plastic - widely known as vinyl - has become one of the most used types of plastics in the world, and it’s also the most environmentally damaging one. 

Instead of PVC, we strive for using Thermoplastic Polyurethane (TPU). TPU is considered to be a bridge between rubbers and plastics, which means it can be flexible, durable and smooth to the touch. It also is a much more environmentally friendly alternative since it’s recyclable and biodegradable. 


Did you know? Phthalates are mainly used as plastic softeners, and as a complement or additive to PVC products. Besides being toxic, they don’t bond securely. 

As substitutes, we use less harmful plastics such as Polyethylene (PE) and Polypropylene (PP). Another substitute is Thermoplastic Rubber (TPR), an eco-friendly material made out of non-toxic recycled biodegradable plastics. 


Did you know? Fluorocarbons are used for a variety of reasons within the outdoor industry as they tend to make products waterproof. However, just like PVC and Phthalates, they are harmful and don’t decompose well in nature.

That’s why we use Fluorocarbon free C0 for waterproofness. C0 has shorter carbon chains, which leads to less environmental impact. We are proud to say that all our waterproof products receive a C0 finishing.

Recycled materials


While it sounds pretty unbelievable that hard plastic bottles can turn into fabric, it's actually a simple process:

  • Collection

Washing, and sorting of plastic waste.

  • Resizing

Consists of shredding the plastic waste into small particles.

  • Compounding

The small particles are smashed and melted together into plastic pellets.

  • Spinning

The recycled plastic pellets into yarn that’s used to weave fabric.

 We have recently started incorporating recycled plastic bottles into our production process and the result is just amazing. High-quality, resistant, and washable products that are functional and planet-friendly.

Extended Product Life

We encourage our customers to take good care of their IAMRUNBOX products and enjoy them for many more years to come.