IAMRUNBOX unites forces with WeFightCovid to encourage the usage of masks in Sweden

While the Swedish Public Health Agency remains against recommending mask-wearing in Sweden, Swedish brands and organizations unite to raise awareness about the importance of masks in decreasing the spread of the COVID-19.


IAMRUNBOX, a lifestyle brand based in Stockholm, has just delivered a number of RunMasks to WeFightCovid19, the largest initiative dedicated to mobilizing resources and volunteers to fight COVID-19 in Sweden. 

“As soon as COVID-19 hit we fast-tracked the production of a reusable face mask made locally in Sweden. Now, more than ever, we want to help people stay active, healthy, and safe.”, explains Kirill Noskov, Founder & CEO of IAMRUNBOX.


The RunMask is specially designed for a safe and comfortable running experience and everyday use. It’s size-adjustable, washable, and reusable.

As advised by the WHO, masks should be used by the general public in places where social distancing is not possible or is not being practiced.

“We want to create awareness about the importance of the usage of masks in Sweden, where many young, healthy people have been moving around without protection. As face masks also became a hint of self-expression amid the pandemic, we found a perfect partnership in IAMRUNBOX.” - André Frisk, from WeFightCovid19.

About the RunMask

The RunMask is made from a combination of cotton and polyester which has been proven to effectively filter aerosol particles that could transmit the COVID-19 and therefore help to prevent the virus to spread. Furthermore, it can be used as a cover placed over a medical-grade layer as it has a compartment that fits a KN95 filter inside.

The RunMask can be purchased at individually or as a part of the Active Essentials Kit.

Learn More

About Us | Sustainability Report | Media Kit



Kirill Noskov, Founder & CEO: +46 735000276 |

Natália Faria, PR: +46 739695047 |